When you think of motorcycle helmets, few names carry as much weight and heritage as AGV. Synonymous with Italian craftsmanship, racing innovation, and world-class protection, AGV has spent nearly eight decades pushing the limits of what a helmet can be — from the racetrack to the open road.
At MotoHeaven, we’re proud to stock one of the most iconic helmet brands in the world. But before you slip on your next AGV K6 S or Pista GP RR, let’s take a look back at how it all began.
From a Small Workshop to a Global Icon
The story of AGV starts in 1947 in Valenza, Italy, when Gino Amisano founded Amisano Gino Valenza — the initials that would become AGV.
At the time, motorcycle helmets were basic, often made of leather. Amisano, a visionary engineer and entrepreneur, saw the potential to merge safety, design, and style into a single product — a revolutionary idea for post-war Europe.
AGV’s early helmets were made from leather and designed for bicycle racers, but by the 1950s, the brand introduced the first fiberglass helmet, setting new standards in impact resistance and durability. It was the beginning of a long tradition of firsts for AGV.
Racing Into History
AGV’s identity became inseparable from racing. By the 1960s, their helmets were seen on the heads of legends like Giacomo Agostini, who won multiple world titles wearing AGV gear.
The now-famous AGV logo, with its red, white, and green Italian flag design, became a symbol of victory and innovation.
But it was the 1970s and 1980s that truly cemented AGV’s reputation. The brand pioneered the full-face helmet, transforming rider protection and performance forever. Riders could now push the limits with greater confidence — knowing AGV had their back (and their head).
The Rossi Era
No story about AGV is complete without Valentino Rossi.
Since the late 1990s, the Doctor has been the face of AGV — not just as a sponsored rider, but as a genuine collaborator. Rossi’s helmets, designed in partnership with AGV’s engineers and featuring his vibrant, often personal graphics, became cultural icons in their own right.
AGV’s dedication to performance reached new heights through this partnership, with the Pista GP line representing the pinnacle of racing technology.
Developed through direct rider feedback and wind tunnel testing, these helmets are built to deliver aerodynamics, comfort, and uncompromising safety — everything a MotoGP champion demands.
Technology Meets Artistry
From racing circuits to everyday riding, AGV continues to redefine helmet design. The modern lineup — including the K1, K3, K6 S, and Pista GP RR — showcases the perfect balance of Italian style, cutting-edge materials, and advanced protection.
Each helmet undergoes rigorous testing and development, embodying AGV’s “Extreme Standards” philosophy — a set of safety benchmarks far beyond regulatory requirements.
Whether you’re carving through corners on your weekend ride or chasing lap times on track, every AGV helmet carries the DNA of innovation and performance born on the racetrack.
A Legacy That Lives On
Today, AGV remains one of the most respected names in motorcycling — a brand trusted by professionals and everyday riders alike. Their helmets are not just gear; they’re the result of decades of passion, research, and a relentless pursuit of perfection.
From Gino Amisano’s humble workshop to the world’s biggest podiums, AGV has always been about one thing: protecting the ride while inspiring the rider.
Ride With History — Ride With AGV
At MotoHeaven, we’re proud to bring you the best from AGV’s legacy — from their race-ready Pista GP RR to the versatile K6 S.
Because when you wear an AGV, you’re not just wearing a helmet — you’re wearing a piece of motorcycling history
Explore the full AGV range at motoheaven.com.au
